twitter bans ‘misleading ads about climate change

Twitter levied a new ban today on misleading advertisements “that contradict the scientific consensus on climate change.

We believe that climate denialism shouldn’t be monetized on Twitter, and those misrepresentative ads shouldn’t detract from important conversations about the climate crisis.

Its decisions about what’s legit content in regard to climate change will be guided by “authoritative sources,”

The United Nations Intergovernmental Panel on Climate Change (IPCC).

The IPCC has published a couple of landmark reports on the crisis over the past few months that break down what needs to be done to adapt to the changes.

Twitter also said that it will soon share more details about how it plans to “add reliable, authoritative context” about climate change on its platform.

Twitter’s new announcement is also part of a broader social media saga to stop lies about climate change. Other companies have made similar commitments, with varying success.